16-page booklet for School's Out Washington
We condensed approximately 35 pages of text from an 8.5 x 11 catalog into this 6 x 9 booklet. The goal of the project was to provide a core competencies checklist to practitioners who would otherwise not receive the larger catalog and who did not need the additional content contained in the larger format.
I interviewed for (and won) a new project in February. Yay! When I received the files from the previous designer, I found that I needed to upgrade not only my Adobe Suite (from CS3 to CS5), but also my machine. That’s ok, as I knew it was coming. $3000 later and project complete, I’m contacted about another project from someone else in the same organization. Yay!
The latest project is now 75% complete and the organization discovered that they cannot open and modify the content (which is part of the deal) because…they only have CS3. And, it doesn’t appear that I can save as a legacy. This is the kind of problem that can only be resolved by asking the client to spend a minimum of $700 on new software, which is higher than the project budget.
Hopefully, we’ll get over this bump gently and move forward to yet another project from another person at the organization. Because, I the work is interesting and the org’s mission is highly important.
Taffy is an amazing person to work with. When I started Extreme Aerial Media, I needed a logo, business papers, letterhead, you name it and Taffy took care of all of it, from the design all the way to implementation. Anyone thinking of opening a new business should definitely consider Taffy, the value one receives for her services and ideas are more than fair. I would recommend her to anyone who would need small business supplies and design.
- Jim Dolan, Extreme Aerial Media, (Owner)
Download video here:
Tuck Me In Cards promo
[blackbirdpie id="53200307898949632"]
We write for three blogs:
FIVE THREADS
http://feelconnected.wordpress.com/
MY WASHINGTON STATE
http://mywashingtonstate.wordpress.com/
THE MARKETING PLAYGROUND
http://themarketingplayground.blogspot.com/
…I used many of your ideas and the logo is great. I get very positive responses about it from parents etc. Our new sign looks awesome and is working well. The enrollment has grown steadily since last Fall…. I am in the black as of this month and expect that to continue. I also broke even in May, this summer’s enrollment was way better than last year too.
I want to say thanks again for your help and advice. I am so glad you made time for me and that I called you in the first place. You really helped me focus on the best ways to get good growth going. Thank you so much!
- Susan Torngren, Pacific Preschool Development Center
Adult Educator Conference for Early Learning Professionals
Final brochure and registration form for the Trainer Educator Conference in Lake Chelan is ready. Register before April 15, 2011 to save $50 on fee.
Kool Rd Studios (DBA Saltwater Zapf Co.) is the materials designer and marketing consultant.
We’re only partially through a new printing project, but PFL is going the extra mile to help me get my client’s project done within budget.
THANK YOU!
Taffy took a rough sketch idea for a new logo design and turned it into something even better than our group envisioned. What’s more, in the back and forth development process, your creative energy was contagious. Thank you for your skills, insights, and flexible pricing.
– Glen W. Osborn, Washington Afterschool Association board member
By using Kool Rd Studios, our small organization has the graphic design and marketing departments we could never have afforded otherwise. Our materials are more cohesive, visually-appealing and eye-catching than those of larger businesses. Taffy helped us meet our needs and on our budget.
With Kool Rd, you get the attention you expect from a small company and the expertise and responsiveness you would expect of a large one.
Kool Rd is multilingual; Taffy transitions ably between industry-speak and plain English. Her professionalism is remarkable. She treats each client and answers every question with courtesy and respect.
What I appreciate most about Taffy is that when I ask for her opinion, she gives me an honest and experienced answer along with the reasoning and background that I need to make an informed decision. At the same time, even when I want to go in a different direction, she supports me wholeheartedly.
Most of the time, Taffy understands what I want and need better than I do. I am astonished at how well she can take my half-formed thoughts, ideas and visions and translate them into something more than I had ever imagined.
- Michelle K., Associate Director, WAEYC
